BARONS: Branded content
Barons is a shirt brand catering specifically to businessmen. The goal is to perfect the business shirt so the businessman doesn’t have to worry about what he wears but can put his energy into more important things.
Following the production of the brand film, creating a sense of belonging amongst the costumers, Barons needed continuous video content for social media that would keep up the interest around the brand. Here's a few of the concepts we came up with.